A new way to market
I’ve been seeing television stories on the news over the past few months about how social media marketing is the new marketing strategy. The strategy takes advantage of the old adage that the best advertising is by word of mouth. Rather than taking out paid ads in newspapers, magazines, radio, television, or bulletin board advertising, social media marketing focuses on getting people to recommend products and services to their friends and neighbors. Since your friends and neighbors theoretically trust your judgement, they are likely to give your recommendation a try. In the “information technology age” one way this can be accomplished is through blogging.