Transformer toys
I ran across this site called www.jokerooo.com. It was showing a Video Fade-Out Example of transformer toys fighting with each other. I thought it was pretty cool the way they dubbed in the sounds of screeching tires, the bumblebee sound, how the little guy used the “David and Goliath” approach. They both continued to argue for several minutes and then the little guy commenced to beat on the big guy.
It really became quite amusing. Finally the little guy beat up the big guy. I suspect there is going to be a lot more of this type of video footage in the future!
The following is a press release about Jokeroo:
TORONTO, Ontario–(BUSINESS WIRE)—-Jokeroo.com, http://www.jokeroo.com, one of the pioneers in internet video and entertainment, has premiered the video fade-out advertisement with the upcoming movie, Speed Racer. The new format was designed to attract marketers across the globe with an advertisement that’s high impact and engaging, while avoiding any negative impact on the user.
Although the campaign is still in its infancy, it has produced spectacular results posting a click-through north of 4 percent, which is much higher than eMarketer’s quoted preroll standard of 0.5 to 0.9 percent. “When coming up with the idea we were looking for something that offered great performance for the advertiser while keeping the user happy,” says Aleks Dugonjic, the President of Jokeroo.com.
The creative takes up the full screen outside of the video player environment, which avoids interrupting the user experience but allows the advertiser’s brand to go unnoticed. The fade-out can last up to thirty seconds until it slowly starts fading out and the Jokeroo.com webpage appears. A live example can be found here: http://www.jokeroo.com/funnyvideos/transformers_stop_motion.html
About Jokeroo.com
Jokeroo.com is one of the leading video entertainment websites on the market today, ranked in the top 50 by comScore in multimedia and 2nd in humor. The company currently hosts over 6 million unique visitors, 150,000+ community members, and has over 1 million active email subscriptions.